Acceptable Use Policy

This policy applies to everyone who uses STACKD: the organisation that holds the account, every person in its workspace, and any agency or contractor working through it. If you invite someone into your workspace, you are responsible for what they do.

It covers everything you create, send, schedule or publish through the platform, and everything you do with the data in it.

This policy forms part of the Terms of Service. Breaking it is a material breach of those terms. Where a term is defined there, it has the same meaning here.

The short version: use STACKD to do real communications work honestly. Do not use it to spam people, mislead them, or put our platform relationships at risk.

STACKD is a media relations tool, not a bulk mailer. Every pitch must be targeted, relevant and individually justified.

You must:

• Contact a journalist only where the story is genuinely relevant to what they cover. Relevance means their beat, their publication and their recent work — not that their address appeared in a list.
• Be able to explain, for any recipient, why that person was contacted about that story.
• Identify yourself and the organisation you are pitching for, honestly, in every message.
• Honour an opt-out, unsubscribe request or a plain "stop emailing me" immediately, and suppress that contact across your workspace.
• Keep your sending volumes and frequency proportionate to genuine news.
• Comply with the direct-marketing law that applies to you and to the recipient, including UK PECR and the UK GDPR, the EU ePrivacy Directive and the EU GDPR, the US CAN-SPAM Act, and the anti-spam rules of the UAE Telecommunications and Digital Government Regulatory Authority.

You must not:

• Upload a purchased, rented, scraped or otherwise harvested list and send to it.
• Send the same generic pitch to a large, untargeted set of contacts.
• Re-pitch someone who has asked you to stop, or move them to a different list to get around a suppression.
• Use a misleading sender name, reply address or subject line, or disguise who the email is from.
• Send from a domain you do not control or are not authorised to use.
• Send to role and catch-all addresses at scale in place of targeted contacts.

Spam complaints, bounce rates and blocklisting damage the deliverability of every customer on shared infrastructure. We monitor for it, and we act on it.

Everything you send or publish through STACKD must be true so far as you know, and you must check it before it goes out. AI drafts are a starting point, not a source.

You must not create, send or publish:

• Fabricated quotes, or a quote attributed to a person who did not say it or has not approved it.
• Invented statistics, survey results, research findings or citations, or figures presented as verified when they came out of an AI draft unchecked.
• False claims about funding, revenue, growth, headcount, partnerships or acquisitions.
• Customer names, logos or case studies used without that customer's permission.
• Endorsements, testimonials, awards, certifications, rankings or accreditations you have not actually received.
• Content that impersonates a person, a brand, a publication, a public body or another organisation, or that implies an affiliation you do not have.
• False embargoes, fake exclusivity, or an "exclusive" offered to more than one outlet at the same time.
• Claims that would mislead a reasonable reader about who is behind the message or what is being offered.

Where your sector regulates claims — financial services, health and medicine, legal services, gambling, alcohol, or advertising to children — you must have the authorisations and approvals those rules require before publishing.

Connected accounts must represent real people and real organisations acting in their own name.

You must not use STACKD to:

• Run sock puppet, burner or persona accounts that hide who is behind them.
• Buy, exchange or manufacture engagement — likes, follows, shares, comments, reviews or reposts.
• Operate bot networks or automated account farms.
• Astroturf: present a coordinated campaign as independent grassroots support or unprompted public opinion.
• Post near-identical content across many connected accounts to fake reach or manufacture a trend.
• Coordinate accounts to brigade, pile onto or drown out a person or organisation.
• Manipulate a platform's ranking, trending or recommendation systems.

Publishing the same announcement to your own brand's accounts across several platforms is normal and fine. Spreading it across accounts built to look unconnected is not.

If you use STACKD for someone else — an agency working for a client, a consultant working for a business — you must tell that client their work is produced with AI assistance, wherever they would reasonably expect to know. Do not bill AI-assisted production as fully human-written work when the client believes that is what they are buying.

You must never present AI output as:

• Independently verified journalism or reporting.
• Original research, a survey, or a study that was actually carried out.
• Fact-checked material, when nobody has checked it.
• The work or opinion of a named expert, analyst or author who did not write or approve it.
• A legal, financial or regulatory review. The external legal-review feature sends a document to your own legal contact and records their answer; it is a workflow step, not advice from us.

Where a platform, a regulator or an advertising code requires AI-generated or synthetic media to be labelled, label it. That includes generated images used in a way that could be taken for a photograph of a real event, place or person.

You remain the author of anything you publish. Human review before sending is not optional.

Anything you send or publish through a connected account must comply with that provider's own published policies, as well as with this one. That includes the platform terms, community standards, developer policies and automation rules of Meta for Facebook and Instagram, LinkedIn, X, TikTok, Google, and Microsoft.

In practice this means respecting each platform's rules on content, advertising and branded content disclosure, automation and posting frequency, rate limits, data use and scraping, and authenticity. Those rules change, and it is your job to keep up with the ones that apply to your accounts.

Where we believe your activity breaches a platform's policy, or puts our integration, API access or partner status at risk, we may block or delay the publishing in question, restrict the connection, or disconnect the account. We may do this without notice where the risk is immediate.

If a platform restricts, suspends or removes your account, that is between you and them. We cannot appeal it for you and we are not responsible for the consequences.

Do not create, store, send or publish through STACKD any content that:

• Is illegal under the law of the United Kingdom, the United Arab Emirates, or any country where it will be received.
• Is hate speech, or attacks or demeans people on the basis of race, ethnicity, national origin, religion, disability, age, sex, sexual orientation or gender identity.
• Harasses, bullies, threatens, stalks or targets an individual, or reveals private information about a person without their consent.
• Is sexual content involving minors, in any form, real or generated. We report this to the authorities and terminate the account immediately.
• Is pornographic or sexually explicit.
• Incites, glorifies or plans violence, terrorism or self-harm.
• Is defamatory, or makes a serious allegation about a person or business you cannot substantiate.
• Infringes copyright, trade marks, database rights, image rights or confidential information belonging to someone else.
• Contains malware, phishing content, deceptive links or anything designed to compromise a recipient.
• Makes medical, health, financial, investment, tax or legal claims without the qualifications, authorisations or approvals the relevant regulator requires.
• Promotes a sanctioned party, or would breach sanctions or export control law.
• Is a synthetic likeness or voice of a real person created without their consent.

Do not:

• Scrape, crawl, harvest or bulk-extract data from the platform by any means other than the features and exports we provide.
• Circumvent, tamper with or misreport rate limits, quotas, credit metering or usage tracking.
• Resell, sublicense, rent or share access to the platform, or let people outside your licensed workspace use it, other than a contractor or agency working for you under your responsibility.
• Share a single login between multiple people, or pass credentials outside your organisation.
• Probe, scan or test the security of the platform, or attempt to access another workspace's data, without our written authorisation. Report a vulnerability to hello@stackd.bot instead; we will not pursue good-faith research reported to us that way.
• Interfere with the service, overload it, or disrupt another customer's use of it.
• Reverse engineer, decompile or attempt to extract our prompts, system instructions, models or templates.
• Use the platform or its output to train, fine-tune, evaluate or benchmark a competing AI model or product.
• Use automation to drive the platform in ways it is not designed for, including scripting the interface to bypass the human review step.

The journalist and media contact database exists for one purpose: legitimate professional outreach about stories that are relevant to the recipient. Contacts in it are real people with rights over their data.

You must:

• Use contact data only for professional outreach from your own workspace.
• Honour a request to be erased, to be corrected, or to object to being contacted, straight away, and pass it on to us at hello@stackd.bot so we can act on it in the underlying database.
• Keep the contact data you add accurate, and remove what you no longer need.
• Meet your own obligations as data controller for your outreach, as set out in section 12 of the Terms of Service. You decide who is contacted and why; we process on your instruction.

You must not:

• Export, copy, sell, rent, share or publish the journalist database or a substantial part of it.
• Feed contact data into another marketing tool, list broker or data product.
• Use a journalist's contact details for anything other than media outreach — no sales prospecting, no recruitment campaigns, no newsletters they did not ask for.
• Enrich, cross-reference or re-identify contacts using third-party data without a lawful basis for doing so.

If you have received something from a STACKD user that breaches this policy, or you believe an account is being misused, email hello@stackd.bot.

Include the message or a link to the content, the sender or account, and the date where you can. We investigate every report. If you asked a sender to stop and they did not, tell us and we will act on it directly.

Security vulnerabilities go to the same address. Report them privately and give us a reasonable chance to fix the issue before disclosing it.

How we respond depends on what happened, how serious it is and whether it has happened before. We may:

• Warn you and ask you to fix the problem.
• Block specific content from being sent or published.
• Restrict or disconnect a connected mailbox or social account.
• Suspend sending, publishing or the whole workspace.
• Terminate the agreement.
• Report the matter to a platform, a regulator or law enforcement where the law requires it or the harm warrants it.

We normally warn first and give you a chance to put things right. We may act immediately and without notice where there is spam or a live deliverability risk, a threat to our relationship with a platform or provider, a risk of harm to a third party, illegal content, or a legal or regulatory requirement.

Where we terminate for breach of this policy, unused credits are forfeited and fees already paid are not refunded. You remain responsible for what you sent or published, and for the indemnity in section 16 of the Terms of Service.

If you think we have got it wrong, reply to the notice we sent or email hello@stackd.bot. Tell us what happened and what you have changed, and we will review it.