1. The agreement
These terms are an agreement between STACKD ("we", "us", "our") and the organisation that opens a STACKD account ("you", "your"). They govern your use of the STACKD platform, its AI operators, and everything you create, send or publish through it.
The agreement binds the organisation, not the individual using the account. If you accept these terms, you confirm that you are authorised to bind your organisation and that the details you give us about it are accurate. If you are not authorised, do not accept them.
You accept these terms in three places:
- When you tick the acceptance box at registration.
- When you accept an invitation to join an existing workspace. Team members are bound by the same terms as the organisation that invited them.
- Each time content leaves the platform. Before a pitch, email or post is sent or published, you tick an acknowledgement confirming you have reviewed the content and that it complies with these terms and the Acceptable Use Policy.
The current version of these terms is 2026-09-12, last updated 12 September 2026. The Privacy Policy, the Acceptable Use Policy, the Cookie Policy and the Data Deletion Policy form part of this agreement.
If your organisation has signed a separate written agreement with us for the same service, that agreement takes priority where the two conflict.
2. What STACKD does
STACKD is a communications and growth-marketing platform. Two AI operators work inside your workspace: one handles public relations and editorial, the other handles social and growth. Between them the service can:
- Draft press releases, thought-leadership articles, blog posts and media pitches from the brief and brand information you give it.
- Email those pitches to journalists, either from the STACKD platform mailbox or from your own Google or Microsoft mailbox once you connect it.
- Draft, schedule and publish social posts to the Facebook Pages, Instagram, LinkedIn, X and TikTok accounts you connect, as each platform's publishing API becomes available to us.
- Maintain a journalist and media contact database that you can search, filter and use for outreach.
- Generate images for social posts and PR assets.
- Track SEO performance, backlinks and keyword rankings, and monitor news coverage and competitor activity.
- Meter AI usage in credits and report on what your campaigns produced.
Everything the service writes is AI-generated. It is a draft, not a finished, verified or approved piece of work. AI systems make mistakes: they can invent facts, misattribute quotes, get numbers wrong and produce text that reads as confident while being incorrect. You must read and check every piece of output before it goes anywhere near a journalist, a platform or the public.
STACKD is human-in-the-loop by design. Nothing is emailed, posted or published without a person in your workspace taking an explicit action to send or publish it. Scheduling a post is such an action: you are responsible for content you queue in advance exactly as if you had pressed send yourself.
The service is sold to businesses for business use. It is not intended for consumers, and consumer cancellation rights do not apply.
3. Accounts, workspaces and team members
Your organisation gets one workspace. All your brands, campaigns, contacts, connected accounts and credits live inside it. If you need separate workspaces for genuinely separate legal entities, each entity needs its own subscription.
There are three roles:
| Role | What it can do |
|---|---|
| Owner | Everything an admin can do, plus managing the subscription, buying credits, transferring ownership and closing the account. There is one owner at a time. |
| Admin | Invite and remove members, connect and disconnect mailboxes and social accounts, approve and send content, and change workspace settings. |
| Member | Create and edit content, run AI operations that consume credits, and send or publish where an admin has allowed it. |
You are responsible for keeping account credentials secure and for every action taken through your workspace, including actions by a member who should no longer have access. Remove people promptly when they leave. We offer two-factor authentication and passkeys on all accounts; we strongly recommend you require them, particularly for owners and admins.
Accounts are for named people. Do not share a single login between several people and do not let anyone outside your organisation use your workspace, except a contractor or agency working for you, whose actions remain your responsibility.
Tell us at hello@stackd.bot as soon as you suspect any unauthorised access to your workspace or to a connected mailbox or social account.
4. Trials, plans, credits and billing
Trial
New workspaces get a 14-day free trial with a fixed allowance of credits. No payment is taken to start a trial. At the end of the trial your workspace stops running AI operations and sending until you choose a paid plan. Trial data stays available for the export window in section 17.
Plans
Plans are billed in advance, monthly or annually, from the date you subscribe. They renew automatically for the same period until cancelled. You can cancel at any time from your billing settings; cancellation takes effect at the end of the period you have already paid for, and we do not refund part-periods.
You can upgrade at any time, and the change takes effect immediately with a pro-rated charge. Downgrades take effect at your next renewal.
Credits
AI operations are metered in credits. Drafting, rewriting, image generation, research, monitoring and similar operations each consume credits at the rates shown in the app before you run them. Your plan includes a credit allowance and you can buy more at any time.
- Credits are a unit of account for AI usage. They are not money, not a deposit, not electronic money and not a stored-value instrument.
- Credits are non-refundable, non-transferable and have no cash value.
- Included plan credits expire at the end of each billing period unless your plan says otherwise. Purchased credits remain available while your subscription is active.
- Credits are consumed when an operation runs, including where the output is not to your taste. We do not re-credit output you simply dislike. If an operation fails through a fault on our side, tell us and we will re-credit it.
- We may change credit rates to reflect changes in the cost of the underlying AI providers. We will give at least 30 days' notice before rates increase.
Prices, tax and late payment
Prices exclude tax. You are responsible for all applicable taxes, including UK VAT and, where your organisation is established in the United Arab Emirates or the supply is otherwise taxable there, UAE VAT. Where a reverse charge applies, you must give us a valid tax registration number.
We may change plan prices on at least 30 days' notice before your next renewal. If you do not accept the change, cancel before the renewal date.
If a payment fails we will retry it and email you. If an invoice remains unpaid 14 days after it is due we may suspend AI operations, sending and publishing until it is paid.
5. Your content
Your content is everything you put into STACKD: briefs, brand information, documents, logos, images, contact lists, campaign data and anything you edit or approve inside the platform.
You own it. We claim no ownership of it, and we do not sell it.
You grant us a worldwide, non-exclusive, royalty-free licence to host, store, copy, process, transmit and display your content, and to pass it to the sub-processors listed in the Privacy Policy, for one purpose only: operating the service for you. That includes sending your content to AI providers so they can generate output for you, and sending it to a mailbox or social platform when you tell us to. The licence lasts as long as we hold the content and ends when the content is deleted or anonymised under section 18.
We do not use your content to train our own models or anyone else's. Our AI providers are engaged on terms that do not permit training on your content.
You confirm that you have the rights to everything you upload, including images, logos, quotes, trade marks and personal data, and that our use of it as described here will not infringe anyone's rights or breach any law or contract.
We may access your content where it is necessary to run the service, to fix a fault you have reported, to investigate a suspected breach of these terms or the Acceptable Use Policy, or where the law requires it. Access is limited to staff who need it and is logged.
6. AI-generated output
Output is what the AI operators produce for you: drafts, pitches, posts, articles, images, summaries and reports.
As between you and us, you own the output generated in your workspace, subject to these terms and to your payment obligations. We do not claim copyright in it.
You need to understand what that ownership does and does not mean:
- Output may not be unique. Other customers giving similar instructions may receive similar output. We cannot and do not promise originality, and copyright may not subsist in AI-generated material in every country.
- Output is not guaranteed to be accurate. Facts, figures, quotes, names, dates, statistics and citations can be wrong or entirely invented. Check them against a primary source before you publish.
- Clearance is your job. Before anything goes out you are responsible for fact-checking, rights clearance, trade mark and defamation risk, disclosure obligations and any regulatory approval your sector requires. This matters most for regulated claims: financial promotions, health and medical claims, legal claims, gambling, alcohol, and anything aimed at children.
- Generated images may resemble existing works or people. You are responsible for checking an image is safe to publish, including model and property releases where a real person or place is involved.
We do not provide legal, financial, regulatory, tax or professional PR advice, and nothing the service produces is advice of that kind. The optional external legal-review step, where you email a tokened review link to your own legal contact, is a workflow tool for getting a document in front of your adviser and recording their response. It is not legal advice, it is not a legal review by us, and it does not make us responsible for what your adviser concludes or misses.
You must not present output as independently verified journalism, research or a third-party endorsement. See the Acceptable Use Policy.
7. Connected accounts and sending on your behalf
You can connect your own Google or Microsoft mailbox to send pitches and emails from your own address, and connect Facebook Pages, Instagram, LinkedIn, X and TikTok accounts to publish social content.
Connections use OAuth. We ask only for the scopes the feature needs, we show you what we are asking for before you approve it, and we do not use a connection for anything other than the feature you connected it for. Access and refresh tokens are encrypted at rest and are never shown back to you or to anyone else.
By connecting an account you authorise us to send email and publish content as that account, on your instruction. Every send and publish is triggered by a person in your workspace. We do not send or post on our own initiative.
You can disconnect any account at any time from your workspace settings, and you can also revoke our access from the provider's own security settings. Disconnecting stops future sends and publishing; it does not recall anything already sent or published.
You must comply with the terms and policies of every platform you connect, including those of Meta (Facebook and Instagram), LinkedIn, X, TikTok, Google and Microsoft. Those platforms set their own rules on automation, content, rate limits and data use, and they can change them. If you breach a platform's rules, that platform may suspend your account and may act against our integration as well. Where we believe your activity puts a platform relationship at risk, we may block or delay publishing, as set out in section 17.
Email deliverability depends on your own domain configuration, reputation and sending history. We do not guarantee that any message will reach an inbox, and we are not responsible for spam filtering, bounces or blocklisting of your domain.
8. Acceptable use
The Acceptable Use Policy forms part of this agreement and applies to everyone who uses your workspace. Read it. It sets out the rules on outreach, misleading content, inauthentic behaviour, disclosure of AI involvement, platform compliance, prohibited content and prohibited technical conduct.
You are responsible for ensuring your team, contractors and agencies follow it. A breach by any of them is a breach by you.
Breaching the Acceptable Use Policy is a material breach of this agreement. We may block specific content, suspend sending or publishing, suspend the workspace, or terminate the agreement, as set out in section 17.
9. Third-party services and sub-processors
STACKD is built on third-party services. We use AI providers including Anthropic, OpenAI, Google and Replicate to generate text and images; Google Cloud to host the platform and store data; and third-party data providers for media contacts, SEO metrics and news monitoring. Payment processing, email delivery and error monitoring are also handled by third parties.
The current list of sub-processors, what each one does and where it processes data is in the Privacy Policy. We remain responsible to you for the acts and omissions of our sub-processors in providing the service.
We may add, replace or remove a sub-processor. We will update the list and, where the change is material, give you notice in advance so you can raise a reasonable objection.
We do not control third-party services. They can change their models, their APIs, their pricing, their content policies or their availability at any time, and a change can alter what the service can do or how well it does it. Where a provider withdraws a model or a platform withdraws an API, we will move to a reasonable alternative where one exists. We are not liable for a third party's acts, outages or decisions beyond our reasonable control.
Where you follow a link from STACKD to a third-party site or service, their terms apply, not ours.
10. Availability, support and changes
We work to keep STACKD available and fast, but we do not offer an uptime service level at this stage. There is no uptime guarantee, no availability credit and no committed response time, and we would rather tell you that plainly than publish a number we cannot stand behind. If that changes we will say so here.
Planned maintenance is scheduled outside UK business hours where we can, and we give notice in the app for anything expected to interrupt the service. Urgent security or stability work may have to happen without notice.
Support is by email at hello@stackd.bot during UK business hours. We aim to acknowledge within one business day.
We improve the platform continuously. Features will be added, changed and occasionally removed. We will not make a change that materially reduces the core functionality of your paid plan without giving you at least 30 days' notice; if we do and you object, you may cancel and we will refund the unused part of the period you have paid for.
Features marked beta, preview or experimental are provided as they are, may change or disappear without notice, may be unreliable and are excluded from any express warranty in these terms. Use them with that in mind.
11. Confidentiality
Each of us may receive confidential information from the other: anything marked confidential, and anything a reasonable person would treat as confidential given its nature and the circumstances. Your content, your campaign plans and your unpublished announcements are your confidential information. Our non-public pricing, roadmap, security documentation and platform internals are ours.
Each party will keep the other's confidential information secret, use it only to perform or receive the service, and disclose it only to employees, contractors and advisers who need it and are bound by equivalent obligations.
These obligations do not apply to information that is public through no breach of this agreement, that the receiving party already had without a duty of confidence, that it develops independently, or that it lawfully receives from a third party.
Either party may disclose confidential information where the law, a court or a regulator requires it, and will, where lawful, tell the other party first so it can seek protection.
These obligations continue for three years after the agreement ends, and indefinitely for anything that is a trade secret.
12. Data protection
Where we process personal data in providing the service to you, you are the controller and we are the processor. That covers your journalist outreach, your contact records, your uploaded material and the personal data inside your campaigns. You decide who is contacted, on what basis and about what.
Where we process personal data about your account holders for our own purposes, such as billing, security, fraud prevention and running our business, we are the controller. The Privacy Policy explains what we collect, why, where it goes and how long we keep it. It includes our data-processing terms, which form part of this agreement, along with the sub-processor list and our international transfer safeguards.
As controller you are responsible for having a lawful basis for your outreach, for giving the required privacy information to the people you contact, for honouring their rights, and for complying with the direct-marketing rules in section 2 of the Acceptable Use Policy.
We will process personal data only on your documented instructions, keep it confidential, apply appropriate technical and organisational security measures, assist you with data-subject requests and with data protection impact assessments so far as is reasonable, tell you without undue delay if we become aware of a personal data breach affecting your data, and delete or anonymise data as set out in section 18.
This applies under the UK GDPR and the Data Protection Act 2018, under the EU GDPR where your processing falls within its scope, and we acknowledge the UAE Personal Data Protection Law where your organisation or the people you contact are in the United Arab Emirates. Where more than one regime applies, follow the strictest.
You must not upload special category data, criminal offence data, payment card numbers or children's data into the platform. It is not built for them.
13. Our intellectual property
We own the platform and everything in it that is not your content or your output: the software, the interface and design, the AI operator architecture, our prompts, system instructions, templates, workflows, scoring and ranking logic, documentation, the STACKD name and logo, and the journalist and media contact database together with its structure, enrichment and curation.
We grant you a non-exclusive, non-transferable, revocable licence to use the platform for your own business communications during your subscription, in line with these terms. Nothing else is granted, by implication or otherwise.
You must not copy, adapt, reverse engineer or create derivative works of the platform, extract or re-use a substantial part of the journalist database, or use the platform or its output to build, train or evaluate a competing product or model.
If you send us feedback, ideas or suggestions, you grant us a perpetual, irrevocable, royalty-free licence to use them without restriction or payment. We will not identify you as the source without your agreement.
14. Warranties and disclaimers
We warrant that we will provide the service with reasonable skill and care, that we have the right to enter into this agreement, and that we will comply with the data protection obligations in section 12.
Beyond those express warranties, and to the fullest extent the law allows, the service and everything it produces are provided as they are and as available. We exclude all other warranties, conditions and terms, whether express, implied or statutory, including any implied terms as to satisfactory quality, fitness for a particular purpose and non-infringement.
In particular, we do not warrant that:
- The service will be uninterrupted, timely or error-free.
- AI output will be accurate, complete, original, lawful or suitable for publication.
- Any pitch will be read, answered or covered, or that any campaign will achieve a particular result, ranking, reach or return.
- Any email will be delivered, or any post published, given third-party platforms and filtering are outside our control.
- Third-party data, including media contact details, rankings and monitoring results, is accurate or current.
Nothing in this section limits the rights you have under law that cannot be excluded.
15. Limitation of liability
Nothing in this agreement limits or excludes either party's liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded.
Subject to that, neither party is liable to the other for any of the following, however caused and whether or not it was foreseeable:
- Indirect, special or consequential loss.
- Loss of profits, revenue, business, contracts or anticipated savings.
- Loss of goodwill or reputational damage, including damage arising from content published or sent through the service.
- Loss or corruption of data, beyond our obligation to maintain backups with reasonable skill and care.
- Wasted management or staff time.
Subject to the first paragraph of this section, each party's total aggregate liability arising out of or in connection with this agreement, whether in contract, tort (including negligence), breach of statutory duty or otherwise, is limited to the total fees you paid us in the 12 months immediately before the event giving rise to the claim. Where the claim arises in the first 12 months, the cap is the fees paid to that date. Credits are not fees for this purpose beyond the amount you actually paid for them.
The cap does not apply to your obligation to pay fees properly due, or to your indemnity obligations in section 16.
We are not liable for loss arising from output you published without checking it, from content that breached the Acceptable Use Policy, or from a platform suspending or restricting your connected accounts.
These limits reflect the price of the service and the allocation of risk between us. You accept that you are better placed than we are to judge whether a particular piece of content is safe to publish.
16. Indemnity
You will indemnify us, and our staff and sub-processors, against all losses, damages, liabilities, fines, costs and reasonable legal fees arising from a third-party claim or a regulatory action relating to:
- Content you sent, published or scheduled through the service, including claims for defamation, infringement of intellectual property, breach of confidence, misleading advertising or regulatory breach.
- Your breach of the Acceptable Use Policy, including spam complaints, blocklisting and platform enforcement.
- Your outreach and your handling of personal data as controller, including a complaint or enforcement action by a data protection authority.
- Your breach of a connected platform's terms.
- Your content infringing a third party's rights.
We will tell you promptly about any claim covered by this section, not admit liability without your agreement, and give you reasonable assistance at your cost. You may take conduct of the defence, provided you do not settle in terms that impose an obligation or admission on us without our written agreement.
17. Suspension and termination
Suspension
We may suspend your workspace, or any part of it such as sending or publishing, where:
- You are in material breach of these terms or the Acceptable Use Policy.
- An invoice is more than 14 days overdue.
- Your activity is putting our relationship with a platform, an AI provider or an email infrastructure provider at risk.
- There is a credible security concern, such as a compromised account.
- The law or a regulator requires it.
We will give notice and a chance to fix the problem where it is reasonable to do so. Where the risk is immediate, including spam, platform enforcement risk or harm to a third party, we may suspend first and tell you straight after.
Termination
You may terminate at any time by cancelling your subscription in the app. Either party may terminate immediately on written notice if the other is in material breach and has not fixed it within 30 days of being asked, or becomes insolvent. We may terminate immediately for a repeated or serious breach of the Acceptable Use Policy.
We may terminate for convenience on 30 days' notice, refunding the unused part of any period you have paid for.
What happens then
- Access to the workspace stops at the end of the paid period, or immediately on termination for breach.
- Fees due up to termination remain payable. Unused credits are not refunded, and are forfeited on termination for breach.
- You have 30 days from termination to export your content. Ask us at hello@stackd.bot if you need an export and can no longer sign in.
- After the export window we delete or anonymise data as set out in section 18.
- Connected accounts are disconnected and stored tokens are deleted.
- Sections on your content, AI output, confidentiality, our intellectual property, liability, indemnity, retention and governing law survive termination.
18. Data retention and deletion
We keep business records — invoices, payment records, subscription and credit history, and the records needed to show who sent what and when — for seven years. UK company and tax law requires us to keep records of that kind, and we cannot delete them on request while that obligation runs.
Where you ask us to erase personal data that sits inside those records, we anonymise rather than delete. Names, email addresses, phone numbers and other identifiers are stripped or irreversibly replaced, and what remains is a record that can no longer be linked to a person. Content you created, contact records you added and campaign material outside the statutory records are deleted in the normal way.
Operational data has shorter retention: backups roll off within 35 days, and application and security logs are kept for up to 12 months.
The Data Deletion Policy explains what gets deleted, what gets anonymised, what is kept and how to make a request. The Privacy Policy sets out the full retention schedule.
19. Changes to these terms
We will update these terms as the service changes and as the law changes. The version and date at the top of this page always show what is current; this is version 2026-09-12, updated 12 September 2026.
For a material change we will give at least 30 days' notice by email to your account owner and in the app. Minor changes, such as clarifying wording or correcting a link, take effect when published.
When the version changes, you will be asked to accept the new terms the next time you send or publish content. Continuing to use the service after a change takes effect means you accept it.
If you do not accept a material change, tell us before it takes effect and cancel. We will refund the unused part of the period you have paid for.
20. General
Entire agreement. These terms and the policies they incorporate are the whole agreement between us about the service and replace anything said or written before. Neither party relies on any statement not set out here, but nothing excludes liability for fraudulent misrepresentation.
Assignment. You may not assign or transfer this agreement without our written agreement, which we will not withhold unreasonably. We may assign it to a group company or to a buyer of our business, and will tell you if we do.
Independent parties. Nothing here creates a partnership, joint venture, agency or employment relationship. Neither party may bind the other.
Severability. If a provision is found to be unenforceable, it is modified to the least extent needed to make it enforceable, or removed if it cannot be. The rest stands.
Waiver. A failure or delay in enforcing a right is not a waiver of it, and a single waiver does not waive anything later.
Force majeure. Neither party is liable for a delay or failure caused by something beyond its reasonable control, including war, civil unrest, natural disaster, epidemic, industrial action, failure of internet or telecommunications infrastructure, sustained outage of a hosting or AI provider, or government action. The affected party must tell the other and work to reduce the effect. Where the event lasts more than 60 days, either party may terminate.
Notices. Notices to us go to hello@stackd.bot and to STACKD, Dubai, United Arab Emirates. Notices to you go to the email address of your account owner, and to any billing address you have given us. Email notices are treated as received on the next business day.
Third-party rights. A person who is not a party to this agreement has no right to enforce it under the Contracts (Rights of Third Parties) Act 1999, except that our staff and sub-processors may enforce section 16.
Export and sanctions. You confirm that neither you nor anyone using your workspace is subject to sanctions, and that you will not use the service in breach of sanctions or export control law.
21. Governing law and disputes
This agreement and any dispute arising out of it, including non-contractual disputes, are governed by the laws of England and Wales.
If a dispute arises, the parties will first try to resolve it in good faith. Raise it in writing to hello@stackd.bot, setting out the issue and what you want done. Senior representatives of both parties will then discuss it, and will have 30 days from that written notice to reach agreement before either party starts proceedings.
Subject to that, the courts of England and Wales have exclusive jurisdiction. Nothing stops either party from applying to any court for urgent injunctive relief, or from bringing proceedings to recover an undisputed debt.
22. Contact
Questions about these terms, notices, complaints and data requests all go to hello@stackd.bot.
By post: STACKD, Dubai, United Arab Emirates.
See also the Privacy Policy, the Acceptable Use Policy, the Cookie Policy and the Data Deletion Policy, or return to the home page.